BMW Korea trials a blockchain-powered rewards program ahead of global launch

The car manufacturer is trialing the new blockchain system, which offers customers tokenized loyalty points, before its potential rollout worldwide.

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Oct 7, 2020 - 17:40
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BMW Korea trials a blockchain-powered rewards program ahead of global launch

The car manufacturer is trialing the new blockchain system, which offers customers tokenized loyalty points, before its potential rollout worldwide.

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